In times when consumers are actively ignoring marketing collateral, designers and CMOs can help make a large impact when it comes to driving company sales by using bio motive triggers at the point of consideration. We know the best selling package designs appeal to the subconscious brain before the shopper’s logic kick in. Designers can leverage shoppers’ instinctive attractions by including bio motive triggers on their packaging and label designs. While successful branding design should have its unique point of view expressing why your product is relevant to consumers’ lives, we know it’s also vital your packaging design actually help to do the work of driving sales.
One bio motive trigger designers can use to help drive sales is eye contact. When people feel or sense something is looking at them, we instinctively look back. Being certain your design has a clear focal point can help attract shoppers’ line of sight, which should land on the essence of your product.
Simplicity in design is another great trigger, simplicity triggers a sense of calm and because the world we live in is so busy, shoppers tend to gravitate towards visually calm experiences. Your clean, calm packaging design on a shelf in contrasts to the noise around it can increase your companies sales by huge percentages.
We’ve listed a couple bio motive triggers here, but there are plenty elements designers can use, such as color, shapes, emotions and more. To be certain that your package designs are communicating attraction, you can do the 5 year old child test. If you can visually describe your brand to a five-year-old child, send them into the store and they actually find your packaging design within a fairly short time, you are connecting with shoppers. With this type iconic connection and of course product costumer satisfaction, consumers will return and repeat shop time after time. Contact us for your winning product package design at email@example.com or call 1-702-800-ARTS-(2787).