Posts Tagged ‘Magazine Ad Design’

Typography’s Impact on Graphic Design, Web Design and Brand Identity.

Typography impacts graphic and web design.

Typography impacts graphic design and web design.

Typography is a powerful tool for designers which can sometimes be overlooked. Graphic and web designers who care about typography may often need to explain why typography matters when trying to establish or maintain a company’s brand identity. Take the case of Apple’s stores, ever notice the careful and consistent application of the typeface they use? It’s called Myriad. Compare that with Kmart’s stores’ mash up way of using Gill Sands, Gotham, Helvetica and News Gothic. The results are that Apple’s look always appear fresh and new, while Kmart’s look, well, Kmart.

Understanding the role of typography when creating marketing material can allow you to tap into its big contribution to business – enhancing your companies communication. With typography, designers can persuade your audience to think the way you want them to think. Something as simple as coloring one word red in a sentence, can attract your reader’s focus. Creating visual effects via typography can sculpture the mood, tone and attitude of your message. Are you going for playful, subtle, bold, or empowerment? Typography can get your message out with a powerful expression. Coupled with images, typography can take your designs to a higher level. Graphic designers and web designers can discover opportunities in layout through typography, like identifying negative or positive shapes hidden in your Ads which can be exploited to further influence your viewers’ ideas and impressions. Designers who can tap into the flexibility of typography see words, font, size, color, and layout all as equally important elements. The key to typography is being able to bring the right elements together using good design aesthetics to effectively get your message across.  Contact for our services at or call 1-702-800-ARTS- 2787.

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We can help you with your product package designs, brochures, product videos, business cards, magazine ads, marketing material, website design, online marketing and more. Contact us for a free consultation today and learn how our talented design skills and marketing strategies can help you or your business.

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Web Design Tips: Increase Sales & Click Through Emails Results, with Call To Action.


Having good Call To Action in your website design is vital for creating effective email newsletters and sales. Your Call To Action Statement informs your readers what you would like for them to do, such as Call Now, Sign Up, Book A Ticket, Buy Now and so on. When creating your Call To Action remember to:

• Create a Call To Action (CTA) that resonates with your specific recipients.

• Keep it short and as concise as possible.

• Be persuasive – use command verbs like “sign up” and “join”.

• Keep marketing email letters coherent, try not too overdo CTAs, too many can distract your readers.

• Design CTAs images using contrasting colors, so your Action Statement stands out.

• Use hyperlinks for your CTAs, can be images or text.

If you’re creating or managing your own Email Campaigns, the tips above can help your website design drive sales. If you are interested in speaking with us about helping to improve website traffic and sales for your business, Contact us at: 702.900.2787 or


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