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Facebook announces their Instant Articles iPhone app which publishes thousands of articles every day which iPhone users can see in their news feeds. Instant Article features fluid interactive immersive content. Including auto play videos that come to life automatically.

Facebook Instant Articles

Instant Articles also let you zoom in and explore the details in high resolution by moving your iPhone around, you can view and swipe through seamless photo galleries, you can explore locations in the article by using relocation interactive maps. In Facebook, enhanced Instant Articles features are displayed automatically when friends or publishers share an Instant Articles links.  There are already thousands of Instant Articles on Facebook  daily from publishers like  MTV, Cosmopolitan, National Geographic, BuzzFeed, and The New York Times. Other companies said to soon jump on the Instant Article bandwagon are The Verge, Rolling Stones, Seventeen, Harper’s Bazaar, Entertainment Weekly, New York Post, Billboard magazine and more.  http://media.fb.com/2015/10/20/instant-articles-for-iphone/