Archive for July 2014

Product Illustration in Hyperrealism

Hyperrealism is a cool independent art movement and art style, a genre of painting and sculpturing developed since the 2000’s in USA and Europe.  Hyperreal artist aim to create an illusions of reality by resembling the look of a high-resolution photograph, without being an exact interpretation.

Hyperreal painting creates a sense of a solid physical presence through subtle lighting and shading effects. Shapes, forms and areas closest to the forefront of the image visually appear beyond the frontal plane of the canvas.

Many hyperreal paintings are achieved by using various mediums such as airbrush, acrylics, oils or combinations. Digital images created in hyperrealism appear to be actual paintings taken from photographs, yet they are fully created on computers.

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